Fedex Logo Design History
Lindon kindly agreed to the following interview, which is comprised of 8 fairly intelligent.
Fedex logo design history. In 2016, fedex acquired tnt express, the largest acquisition in fedex history. It has been working since 1971. But i assure you there is a lot more to this organization than meets the eye (wink, wink).
The logo was created in 1994 by lindon leader, as senior design director at landor associates, san francisco. ;) do you know that there is an arrow between the e and x letters? Edition 2 (the fedex logo) for a brief introduction on evolution of a logo please read edition 1.
Until 1994, fedex was actually called “federal express” due to its express cargo airline. As many other companies fedex entered market using the first and only logo. The new fedex logo is one of the most recognizable logos due to the company's presence all over the world.
Negative space between the letters “e” and “x” creates an arrow. Design guru stephen bayley included it in his list of the 20 designs that defined the modern world, calling it “one of the happiest accidents in the history of graphic design.” it was, in fact, an accident. New fedex logo was designed by lindon leader (landor associates) in 1994.
I received several emails regarding it, including one from design student bobby dragulescu. Lindon leader studied at stanford university and art center college of design. The negative space between the e and x is made into an arrow to represent speed.
From here they kept the same logo design, but added a different color “ex” depending on the business unit. The history of fedex logo brand september 22, 2011 / article ‚ logo / admin / 0 comment federal express clearly needed to better communicate its broad service offering and reafﬁrm its position as the industry leader. Fedex evolution and hidden meaning of the fedex logo
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