Fedex Logo Design History
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Fedex logo design history. The fedex logo story is a legend in the industry, with the simple design of a “hidden” arrow in the whitespace hailed as revolutionary at the time. It has been working since 1971. Use the fedex.com site to login to your fedex account, get your tracking status, find a fedex near you, learn more about how to become a better shipper, get online print offers, or get inspiration for your small business needs.
The same firm that designed the fedex logo created another one that makes brilliant use of negative space, the northwest airlines logo used from 1989 until 2003 (northwest merged with delta in 2008). Anyone who seeks to create their own branding empire should, in turn, consider the history of the famous fedex logo. The logo color palette depends on the specific application.
Located in the city of memphis, tennessee (usa). Not long ago, i posted about the subliminal arrow in the fedex logo. The arrow was used in the booklet to indicate the direction that the readers should follow.
Personally, i think that the fedex logo is one of the best logos in the world. However, if you look at the white space between the e and x you can see a. Thanks to bobby and his typography professor leah hoffmitz, i was put in touch with the logo's creator:
Fedex evolution and hidden meaning of the fedex logo Fedex the fedex logo the legendary fedex logo was ranked as one of the 8 best logos over the past 35 years.the current fedex logo was created by lindon leader in 1994. From here they kept the same logo design, but added a different color “ex” depending on the business unit.
;) do you know that there is an arrow between the e and x letters? The new fedex logo is one of the most recognizable logos due to the company's presence all over the world. You've seen this logo hundreds of times but do you know about its secret?
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